AIMEE WELCH

COPYWRITER/EDITOR

I'm an advertising “account guy”-turned-” creative guy” so I have a broad and unique perspective of the process, from start to finish. I know how to interpret a creative brief (because I’ve written them), ask smart questions (because I can anticipate what the client will ask), and write copy that is clever, effective, and on strategy (because that’s what I do). I understand the delicate balance between executing an incredible creative idea that is impactful and memorable and making sure that idea resonates with its intended audience, inspires action, and delivers results.

Whether you're building a brand, launching a direct response campaign, or telling a story, I can tailor your message to accomplish your objectives. I write everything from digital and print ads, scripts, websites, direct mail, newsletters, collateral and broadcast advertising to lifestyle features and blogs.

So if you have something that needs to be written, I'd be very happy to write it.

Or, if you've written something and need an extra set of eyes to check it out for spelling and grammar, provide strategic insights, and/or spruce it up a bit, I’m here to help.